American singer/songwriter Cyndi Lauper has teamed up with National Psoriasis Foundation (NPF) and Novartis Pharmaceuticals Corporation on a new campaign, I'm PsO Ready, which highlights the physical, emotional and social challenges of psoriasis.

The initiative aims to inspire people with psoriasis to speak up and 'celebrate their everyday successes'. Lauper commented 'My psoriasis made me want to hide, but being in the public eye I knew I couldn't stay inside. During performances I have skin-coloured fishnets that I wear to cover the redness and spots or I would wear long sleeves, leather pants'.